OUR STORY
We didn’t rebrand. We outgrew ourselves.
What began in 2020 as Klik, a nimble agency focused on social media and design, has since transformed. As our team expanded, so did our vision. We realized execution alone wasn’t enough. Brands needed strategy, intentionality, and creative work with substance. La mala idea was born out of that shift, a studio where ideas spark bold strategies, and bold strategies drive tangible impact.
OUR VALUES
BRUTAL CLARITY
We say it as it is. Truth that connects.
INTENTIONAL STRATEGY
Every choice has a reason. Every pixel has a purpose.
FEARLESS CREATIVITY
We pitch what others don’t dare to.
RADICAL COLLABORATION
Our clients' success is our ultimate measure of success.
AUTHENTICITY
We value genuine connections and honest communication.
EMPATHY
We understand your world.
OUR TEAM
We believe the best brands don’t come from perfect ideas, but from bad ones reworked with guts, clarity, and intention.
The bridge between vision and execution
German Bú
GENERAL MANAGER & CO-FOUNDER
The structure behind every idea.
Isabella Rivera
OPERATIONS MANAGER, CO-FOUNDER
Words, frames, and everything in between.
Valeria Castillo
CREATIVE DIRECTOR, CO-FOUNDER
MISSION
Make brands impossible to ignore.
At la mala idea*, we blend strategy, creativity, and design to build identities that are felt, understood, and remembered.
We don’t follow formulas — we rewrite them.
VISION
We want to prove that a well-thought-out bad idea can shake entire industries.
To be the creative studio brands call when they need more than design: direction, good judgment, and a team that knows what it’s doing.