Luminous Laser Dentistry
Service: Social Media Management , Website Design
Launched full website in less than 4 weeks, optimized for clarity and international SEO
Instagram content strategy and mockups ready for rollout, adapted to an expat audience
Improved brand perception from zero to a clearly defined, premium dental brand tailored to its niche
PROBLEM
Luminous Laser Dentistry, a dental practice based in Roatán, Honduras, was aiming to connect with a specific yet growing audience: English-speaking expatriates and travelers seeking advanced, trustworthy dental care. Despite offering cutting-edge laser technology and premium services, they had no digital presence, limited brand visibility, and no clear communication strategy to reach their ideal market.
SOLUTION
We partnered with Luminous to build their brand from the ground up with an international audience in mind. Our work included:
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Website strategy and copywriting in English, tailored to expats and travelers
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SEO-optimized service descriptions to boost organic discoverability
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Social media strategy for Instagram and Facebook, focused on showcasing treatments and building trust
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Content pillars and tone-of-voice development to balance professionalism with approachability
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Bilingual content workflows, prepared for future expansion into Spanish if needed
We crafted the brand identity and visual language to evoke premium care, trust, and modern comfort, with content focused on treatments like dental cleanings and Lumineers performed with laser technology.