Grupo Modulares
Market Research, Content Planning, Social Media Management, Paid Ads
PROBLEM
Grupo Modulares, a leading provider of modular office furniture in Honduras, needed to renovate its digital presence to better reflect its premium offering and strengthen its positioning as the go-to solution for corporate interiors, especially among call centers and corporate offices. Despite a strong reputation offline, their online channels lacked strategy, consistency, and storytelling that aligned with their value proposition.
SOLUTION
We worked with Grupo Modulares to create a cohesive and strategic digital marketing plan across Instagram, Facebook, and LinkedIn.
Our work included:
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A full content strategy based on clearly defined content pillars: product education, inspiration, client showcases, and brand credibility.
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Monthly social media management, including flat posts, carousels, and videos that communicated their offerings in a warm, expert tone.
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Strategic LinkedIn positioning to attract decision-makers in B2B environments and reinforce their role as official distributors of brands like Mohawk Group.
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Brand storytelling through custom-designed posts showcasing real projects, product features, and the client experience.
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Support on event and milestone communication, such as their participation in the Mohawk Experience, to add brand authority.
+180%
Growth in LinkedIn Followers
40%
INCREASE IN WEBSITE TRAFFIC
8
HIGH-VALUE CLIENT LEADS GENERATED
